Facebook and Twitter make it very easy for you to integrate them into your blog. Why might you want to show off your Facebook profile or fan page on your blog, as well as your Twitter followers? Well, it’s an easy way to let your readers know that you’re also maintaining an active presence on those social networks, which in turn may help you build more followers!

For Facebook, you can simply create a Facebook badge. The badge creation process is simple and offers you many customizable options, and at the end, simply take the generated HTML code and paste it into your blog’s source code wherever you would like the badge to show up.

For Twitter, simply create a Twitter widget. Like the Facebook badge creation process, the Twitter widget creation process offers you plenty of customization options, and at the end you simply grab the HTML code and paste it into your blog’s source code wherever you would like the widget to show up.

Twitter is nothing new (it’s been around since early 2006, and has been quite mainstream since 2009), but the benefits it can bring to blogs have only truly begun to be appreciated and implemented. These days, many bloggers use Twitter not only to share micro-updates (140 characters, to be exact) of what they’re doing with the internet at large (or with friends and family only, if they choose to have their account protected and subsequently viewable to approved Twitter users only), but also to promote their blog and special events that are taking place on it.

If you want to broaden your blog’s reach, you’ll definitely want to hook up your blog with Twitter. If you use WordPress, you’ll find that there are plenty of plugins that can be used to make it easy — and even automated — for you to send notifications of new blog entries to Twitter. And the reverse is true: there are also plugins that’ll allow you to share updates that you make on Twitter, right on your blog — usually within your blog’s sidebar.

To those who ask whether they should use Facebook or Twitter for their social media needs, I say both! After all, if you’re going to be promoting Woodwick candles, why do it with just one social network when you can easily do it with both?