Facebook and Twitter make it very easy for you to integrate them into your blog. Why might you want to show off your Facebook profile or fan page on your blog, as well as your Twitter followers? Well, it’s an easy way to let your readers know that you’re also maintaining an active presence on those social networks, which in turn may help you build more followers!

For Facebook, you can simply create a Facebook badge. The badge creation process is simple and offers you many customizable options, and at the end, simply take the generated HTML code and paste it into your blog’s source code wherever you would like the badge to show up.

For Twitter, simply create a Twitter widget. Like the Facebook badge creation process, the Twitter widget creation process offers you plenty of customization options, and at the end you simply grab the HTML code and paste it into your blog’s source code wherever you would like the widget to show up.

Facebook is great not only as a social network, but also as a quick booster for your blog. Did you know that Google will take into account any links leading from your Facebook page to your blog for potential SEO “juice”? No? Honestly, until recently I didn’t know that either. And just as importantly, you can drive additional traffic to your blog via Facebook — and vice versa! Here are a few tips:

• Create a Facebook page for your blog. Make sure you not only set up the initial details, but fill in the About box and Info tab, and add additional info and perhaps photos or videos.
• Link your blog to your Facebook page.
• Send notifications of new blog entries to your Facebook page via the Networked Blogs application.
• Add the Facebook page widget to your blog and encourage your readers to become a fan.

Linking your Facebook page and your blog together won’t take much of your time, and the benefits are quite numerous!

To those who ask whether they should use Facebook or Twitter for their social media needs, I say both! After all, if you’re going to be promoting Woodwick candles, why do it with just one social network when you can easily do it with both?